These books could very well be the best bargains on earth

If you have an idea, a product, or service to sell, you need to read at least one, or preferably all, of these books. They can save you from making an expensive mistake and/or open your mind to an idea that could make you rich.

My Life in Advertising and Scientific Advertising
Claude C. Hopkins

Tested Advertising Methods
John Caples

Secrets of Successful Direct Mail
Richard V. Benson

How to Make Millions With Your Ideas : An Entrepreneur's Guide
Dan S. Kennedy

Internet topics

Don't Make Me Think
Steven Krug

Publicity on the Internet : Creating Successful Publicity Campaigns on the Internet and the Commercial Online Services
Steve O'Keefe